02 — The story
A decade behind the scenes.
Hi, I'm Kristie Franz, Managing Director of Sensible Promotions Ltd. I'm also the Event Manager at Sensible Wine Services, with a diploma in Event Management and over ten years' experience specialising in event logistics and operational planning.
Sensible Promotions grew out of years spent running wine events behind the scenes: building relationships, working in venues across Europe and meeting some of the most influential people in the business. I've been lucky enough to have some incredible experiences, and to be pushed to work at an extremely high level of service.
But all the time I was watching, listening and thinking.
Markets are constantly changing, and I wanted to be part of that change. It's easy to blame what's "on trend", or point at a generation drinking less, for a drop in sales. But with access to some of the best promotional platforms we've ever had, why are some brands still struggling?
Being told that consumers "associate France with quality and sophistication, but find the category complex and difficult to navigate" doesn't help anyone. So it got me thinking.
